PEST Analysis

What is PEST Analysis? PEST Analysis is a strategic framework used to evaluate the external environment for a business by breaking down the opportunities and threats into Political, Economic, Social and Technological factors. PEST analysis can be an effective framework to use in Corporate Strategy Planning, useful in identifying the pros and cons of Business Strategy. Below…

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Industry Analysis

What is Industry Analysis? Industry analysis is a market assessment tool used by businesses and analysts to understand the competitive dynamics of an industry. It helps them get a sense of what is happening in an industry, i.e., demand-supply statistics, degree of competition within the industry, state of competition of the industry with other emerging…