AIDA Model

What is the AIDA Model in Marketing? The AIDA Model, which stands for Attention, Interest, Desire, and Action model, is an advertising effect model that identifies the stages that an individual goes during the process of purchasing a product or service. The AIDA model is commonly used in digital marketing, sales strategies, and public relations…

Buyer Types

What are Buyer Types? Buyer types are a set of categories that describe the spending habits of consumers. Consumer behavior reveals how to appeal to people with different habits and preferences. The spending habits of a company’s consumer base significantly affect its overall business. Understanding the different behaviors of buyer types is crucial no matter the…

marketing

Loss Leader Pricing

What is Loss Leader Pricing? A loss leader pricing strategy, a term common in marketing, refers to an aggressive pricing strategy in which a store prices its goods below cost to stimulate sales of other profitable goods. In such a pricing strategy, a business is selling its goods at a loss to lure customer traffic…

online marketing

5 P’s of Marketing

What are the 5 P’s of Marketing? The 5 P’s of Marketing – Product, Price, Promotion, Place, and People – are key marketing elements used to position a business strategically. The 5 P’s of Marketing, also known as the marketing mix, are variables that managers and owners control to satisfy customers in their target market,…